How this year’s ‘it’ color came to be
You may think buying that particular color shirt or houseware item was your decision, but color analysts and forecasters actually anticipated the color you may choose a few years in advance. Here’s how colors forecast by Pantone are applied to manufactured products.
Click on a color to find out more about it and its decade. Then scroll down to read about how it was chosen.
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“New” colors are identified based on social, political and cultural influences that may drive future product sales. Manufacturers then create dye stocks, apply them to products and distribute merchandise before the trends are revealed to the public. Here’s a look at the forecasting process and color trends historically.
TWO YEARS IN ADVANCE
Forecasters analyze and choose “important” colors for the year and determine color palettes. The “important” color you selected was
Avocado
Burnt Sienna
Carafe
Harvest Gold
Rust
Corsair
Lavendula
Radiant Orchid
Mauve Orchid
Ribbon Red
Royal Blue
Rose Violet
Overcast
Lead Gray
Oasis
Super Lemon
Firecracker
Scuba Blue
Cerulean
Chili Pepper
Satellite
Lavender Aura
Mimosa
Aspen Green
Turquoise
Honeysuckle
Tangerine Tango
Emerald
Radiant Orchid
Marsala
Serenity
Rose Quartz
Greenery
.
Palettes may contain variations of colors known to sell — black, white, blue and neutrals. “Important” colors can reflect social, political and pop-culture trends nationally and internationally.
ONE YEAR IN ADVANCE
Manufacturers and retailers decide which colors to use and begin making products.
The automotive industry may conduct this step as much as four years ahead, while the fashion industry may do it in as little as six months before. Companies with a clientele of wide age and style preferences may use more neutrals and color variations. Companies with specific audiences, such as those who prefer modern contemporary styles, may initially use fewer colors.
Manufacturers are mindful of overproducing new colors. Overexposure may turn consumers off (think too much of
Avocado
Burnt Sienna
Carafe
Harvest Gold
Rust
Corsair
Lavendula
Radiant Orchid
Mauve Orchid
Ribbon Red
Royal Blue
Rose Violet
Overcast
Lead Gray
Oasis
Super Lemon
Firecracker
Scuba Blue
Cerulean
Chili Pepper
Satellite
Lavender Aura
Mimosa
Aspen Green
Turquoise
Honeysuckle
Tangerine Tango
Emerald
Radiant Orchid
Marsala
Serenity
Rose Quartz
Greenery
).
THIS YEAR
Retailers sell products with the “new” color.
The new colors, in this case
Avocado
Burnt Sienna
Carafe
Harvest Gold
Rust
Corsair
Lavendula
Radiant Orchid
Mauve Orchid
Ribbon Red
Royal Blue
Rose Violet
Overcast
Lead Gray
Oasis
Super Lemon
Firecracker
Scuba Blue
Cerulean
Chili Pepper
Satellite
Lavender Aura
Mimosa
Aspen Green
Turquoise
Honeysuckle
Tangerine Tango
Emerald
Radiant Orchid
Marsala
Serenity
Rose Quartz
Greenery
, are marketed to customers nationwide. Retailers may vary the palette, offering a brighter version in one region and a softer, nuanced version in another.
Source: Mark Woodman, former president of Color Marketing Group; Pantone Color Institute
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